As business owners, one of our goals on social media should be to work at cultivating a community that essentially trusts, gets to know us, and likes us. This can come through education via content, and showing them through our brand that we can relate to what’s important to them. We want to offer them a solution to their problem whatever that may be. Winging your “strategy” and having no real set plan is a sure fire way to lose your audience’s interest and potential sales. When I look back at when my services and offerings were gaining no attention and no interest, it’s because I didn’t have a plan in place.The lack of a plan, is a plan to fail…..and that’s exactly what I was doing..failing.
You have to put a process in place as to how you will reach your goals and then track the metrics behind it.
Here are my top 3 🔑’s to creating an effective social media strategy ⬇️⬇️
- Identify what your goals are for social media FIRST. What are you trying to accomplish? Do you want more website clicks, more email subscribers? What are you using social media for? Write these down and use them as a guide each time you create a strategy.
- Know your buyer persona. Who are you selling to? If you’re talking to everyone, you’re talking to no one. Get deep on the buying behaviors of your target audience. What emotional state are they in when they make a purchase? What even makes them want to purchase? Get beyond race, gender, and location. Write down what you have come up with and create your content accordingly.
- Conduct a competitor analysis. Some things to consider are….How many followers do your competitors have? What is their engagement like? What types of posts are they posting? What types of posts have performed well from what you can see on the outside? How can you incorporate what they are doing both right and wrong into your strategy?
This is just a start. The more you familiarize yourself with your preferred platform, the more intentional and tailored your strategy will become!